Marketing Communication Students Defend Research on Advertising and Brand Awareness

University Media

The Department of Marketing Communication and Advertising at the Faculty of Administrative Sciences and Humanities, Al-Janad University for Science and Technology, held an open defense of a bachelor's graduation research project titled "The Impact of Outdoor Advertising on Brand Awareness in Private Universities."

The study employed field research involving first-year students at private universities in Taiz to assess the effectiveness of outdoor advertising in enhancing awareness of academic and service brands, while examining its influence on the perceptions of the target audience.

The examining committee comprised Dr. Muath Al-Qaisi as the research supervisor, Dr. GamIl Zaid as examiner, and Dr. Abdulrahman Al-Obaidi as examiner.

The committee commended the students for the quality of their research, particularly the sound methodology adopted in data collection and analysis. It noted that the study reflects the advanced research and practical skills acquired by the students during their academic journey, as well as their ability to apply academic knowledge to address real-world challenges in the marketplace.