Students Defend Research on AI-Driven Digital Marketing Strategies

University Media

The Department of Marketing Communication and Advertising at Al-Janad University for Science and Technology held an popen defense of an undergraduate graduation research project entitled "The Role of Artificial Intelligence in Enhancing Digital Marketing Strategies: A Field Study of Owners and Managers of Small and Medium-Sized Enterprises in Taiz City." The study was submitted in partial fulfillment of the requirements for a bachelor's degree.

The research examined the impact of artificial intelligence applications on improving the marketing performance of small and medium-sized enterprises (SMEs), with particular emphasis on enhancing the effectiveness of digital marketing campaigns, supporting data-driven decision-making, and improving customer behavior analysis.

The examination committee comprised Dr. Muadh Al-Qaisi as the research supervisor, with Dr. Abdulrahman Al-Obaidi and Dr. Amgad Dabwan serving as examiners.

During the defense, the student researchers presented the study's objectives, methodology, and key findings, and responded to the committee's questions and observations. The committee commended the relevance and timeliness of the research topic, as well as the students' strong academic performance and the high quality of their presentation and discussion.